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Cum vine aia “insight”?

24 Septembrie 2009 - 23:41

Am vazut in ultima vreme o multime de comunicate de presa exprimate in gen “am pornit de la un insight…” – nu am reusit sa inteleg in niciun fel frazele de genul. Astia de lucreaza in publiciitate au inteles prost termenul sau e folosit cu alt sens decat in dictionar?

Pentru ca in dictionar zice asa (atat in engleza britanica cat si in cea americana):

1. a chance to understand something or learn more about it

insight into: a revealing insight into the mind of a violent murderer
provide/give insight: The research should provide valuable insight into the nature of this complex organization.
gain/get an insight: I got more insights about him from reading his books than from talking to him.

2. the ability to notice and understand a lot about people or situations

Children can sometimes show quite remarkable insight.

Deci cu care sens se foloseste? Exista un altul in “afacereza”? Daca e cineva amabil sa-mi explice si mie… raman recunoscator.

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3 comentarii · Comenteaza »

  • Marketosaurus

    e (si) un termen din psihologie, desemnand o “íluminare”, o intelegere..all-of-a sudden, strafulgerare. Din cate tin eu minte, termenul se foloseste mai mult la intelegerea propriilor emotii, actiuni, dar probabil in timp, si-a marit “jurisdictia”. Mai multe aici http://www.answers.com/topic/insight

  • andrei

    Chestie legata de strategic planning: un fel de clue into consumer behaviour. Adica un aspect original si adevarat valabil de introspectie pe care nu l-a mai exploatat altcineva strategic pana la tine.

    Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers. (wikipedia dictionary)

  • livia

    obtinerea unei intelegeri immediate profunde (insight). In psihoterapie insight-ul reprezinta intelegerea clara a structurii situatiei studiate.

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