Am vazut in ultima vreme o multime de comunicate de presa exprimate in gen “am pornit de la un insight…” – nu am reusit sa inteleg in niciun fel frazele de genul. Astia de lucreaza in publiciitate au inteles prost termenul sau e folosit cu alt sens decat in dictionar?

Pentru ca in dictionar zice asa (atat in engleza britanica cat si in cea americana):

1. a chance to understand something or learn more about it

insight into: a revealing insight into the mind of a violent murderer
provide/give insight: The research should provide valuable insight into the nature of this complex organization.
gain/get an insight: I got more insights about him from reading his books than from talking to him.

2. the ability to notice and understand a lot about people or situations

Children can sometimes show quite remarkable insight.

Deci cu care sens se foloseste? Exista un altul in “afacereza”? Daca e cineva amabil sa-mi explice si mie… raman recunoscator.

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