Ca tot a fost scandal pe bloguri saptamana asta (de cand cu ING-ul). S-a scris mult si prost, fiecare a inteles ce a vrut, unii s-au certat fara sa inteleaga de ce, altii s-au implicat cam fara rost.

Se intreba autorul unui text lung si slab de ce e slab textul lui? Pentru ca asa l-a scris, pentru ca bate apa in piua, pentru ca e scris in necunostinta de cauza, pentru ca nu a inteles (ca multi altii) despre ce e vorba.

A scrie un advertorial nu inseamna sa mangi finut partea dorsala a advertiserului. A scrie un post platit nu inseamna sa-ti trisezi cititorii. A scrie un post platit nu inseamna sa publici ceva scris de altul. A avea un post platit nu inseamna a scrie impotriva dorintei tale.

Wikipedia: An advertorial is an advertisement written in the form of an objective opinion editorial, and presented in a printed publication — usually designed to look like a legitimate and independent news story. The term “advertorial” is a portmanteau of “advertisement” and “editorial.” An example of a 1960s era print advertorial for toupees can be found at Modern Mechanix.

Advertorials differ from publicity advertisements because the marketer must pay a fee to the media company for the ad placement, whereas publicity is placed without payment to the media company and with no control over the copy. Most publications will not accept advertisements that look exactly like stories from the newspaper or magazine they are appearing in. The differences may be subtle, and disclaimers—such as the word “advertisement”—may or may not appear.

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